2013 auction brings in $1.4 million for local charities
Sonoma County, Calif. – More than $1.4 million was raised at the Sonoma Harvest Wine Auction at Chateau St. Jean on Sunday, Sept. 1, more than doubling the auction’s income from 2012 and setting a new record. The auction is part of Sonoma Wine Country Weekend, Sonoma County’s top charitable fundraising event, held annually over Labor Day Weekend.
With a Brazilian theme of “Sonoma Samba,” the auction drew 600 attendees. Auctioneer David Reynolds urged the crowd to bid high while competing for 35 lots, ranging from sought-after wines to international travel.
The day’s largest-grossing lot was the first annual “Fund the Future,” which raised $691,250 for childhood literacy and reading programs. This was the highest-grossing lot in the auction’s 21-year history. Funds will be divided evenly between the Sonoma Valley Education Foundation’s Summer Reading Academy, Schools of Hope (United Way of the Wine Country) and Pasitos Playgroups (Community Action Partnership).
Joe Anderson of Benovia Winery; the Gallo Family; and Katie Jackson of Jackson Family Wines each donated $75,000 to Fund the Future, and Tom Klein, owner of Rodney Strong Wine Estates, made a $150,000 commitment with a $50,000 bid toward the initiative each year for this and the next two years.
Other top lots included the Gallo Family and MacMurray Ranch Barn Dance BBQ lot that sold for $125,000; the Buena Vista/DeLoach and Boisset Family Wines Thermador Kitchen and Dinner Party with Jean-Charles Boisset lot that sold for $55,000; and the Kosta Brown World Cup Soccer Trip to Brazil lot that sold for $44,000.
In addition to more than doubling the results of last year’s auction, gross proceeds are expected to exceed $2.5 million for the entire Sonoma Wine Country Weekend once final tallies are calculated. This is an increase of more than $1 million over last year.
“Today was a celebration for the entire county. It was an inspiration to all of our vintners and growers in the wine industry, and a step in the right direction for the future of our children in Sonoma County,” said Honore Comfort of Sonoma County Vintners. “The success of this weekend was a result of the entire Sonoma County wine and grower community coming together with tremendous support. They made it happen.”
Produced by the Sonoma Valley Vintners & Growers Alliance and the Sonoma County Vintners, the 2013 Sonoma Wine Country Weekend also included Taste of Sonoma at MacMurray Ranch, which sold out at 2,500 attendees this year, and Sonoma Starlight at Francis Ford Coppola Winery. Winery lunch and dinner events were also held at various Sonoma County locations throughout the weekend.
For those who were unable to attend the auction but would still like to participate, an online auction of additional lots is open for bidding through Sept. 6 at www.biddingforgood.com/sonomawinecountryweekend.