Front Group, Sonoma Wine Country Weekend representatives (left to right): Maureen Cottingham, Cathleen Gorham, Tom Menzies, Squire Fridell, Danny Fay, Dan Goldfield and Mike Pucci, Sonoma Valley Vintners & Growers Alliance Board; Andrew Bottene, SWCW Executive Sponsor TricorBraun WinePak; and Sara Cummings, Sonoma County Vintners. Back Group, Sonoma Wine Country Weekend beneficiaries. Photo by Taylor Serres
Record-breaking Sonoma Wine Country Weekend supports Boys & Girls Clubs
A total of $483,500 in proceeds from Sonoma Wine Country Weekend, the annual Labor Day Weekend collection of wine and food events jointly produced by the Sonoma County Vintners and the Sonoma Valley Vintners and Growers Alliance, was distributed to 32 Sonoma County beneficiaries on March 1st at St. Francis Winery and Vineyards in Sonoma Valley.
Two of the primary beneficiaries, the Boys & Girls Clubs of Sonoma Valley and Boys & Girls Clubs of Central Sonoma County, received grants that totaled $264,000 raised from the “Fund-A-Need” lot at the 2012 Sonoma Harvest Wine Auction, one of Sonoma Wine Country Weekend’s flagship events. The balance of funds was disbursed through the Sonoma Valley Vintners and Growers Foundation and the Sonoma County Vintners Foundation in small grants to local organizations across Sonoma County, from Petaluma to Geyserville, from Guerneville to Sonoma.
“Our goal is to support local groups that reflect our little towns, and multiply their efforts by supporting those in need while at the same time enriching the lives and neighborhoods of those engaged in helping,” said Sonoma County Vintners Foundation President Dan Goldfield. “The Wine Country Weekend grants don’t reflect the wine community giving anything away, but only doing our best to be involved in the culture that nurtures us, and of which we are a part.”
Including the charitable grants, the event generates more than $830,000 that supports the community through local non-profit organizations. Of the event’s $1.7 million gross revenue, organizers noted that with the Sonoma County organizations and businesses used to produce Sonoma Wine Country Weekend, approximately 90% of the total event revenue is returned to the Sonoma County economy. As the tourism dollars generated by the event are added to the equation, Sonoma Wine Country Weekend creates exponentially more impact.
Over the years, the Sonoma Valley Vintners and Growers Foundation and Sonoma County Vintners Foundation have raised a cumulative total of more than $11 million for Sonoma County’s non-profit organizations. The 2013 Sonoma Wine Country Weekend is set for Labor Day Weekend, Aug. 30-Sept. 1, 2013. For more information visit www.sonomawinecountryweekend.com.